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Southern Rural Development Center

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The Southern Rural Development Center, in partnership with National Institute of Food and Agriculture, USDA, administers the National e-Commerce Extension Initiative. This program addresses the following factors that will dictate the adoption and diffusion of e-commerce innovations in rural areas: whether rural areas have the technology in place to embrace e-commerce applications, whether these businesses understand how e-commerce can benefit their operations, and whether Extension educators have the resources to provide adequate educational support to small businesses.